Top Tips For Optimizing Google AdSense Ads On Your Blog
Setting up Google AdSense is the dream for many bloggers,
especially beginners. The reason for this is, most people either don't
know about, or don't have any alternate sources of income for their
blogs. Hence, AdSense has become their go-to place when it comes to
making a living online. A lot of people have asked me this; how to use
AdSense correctly and earn more money through it? Indeed, when you think
about it, it's no piece of cake. It requires much thinking and effort
to do it correctly. From choosing the right colors to reducing you
bounce rate, there's indeed a lot that can be done. In this post, I'll
hopefully address some of the problems that people face.
Before starting off...
Patience, my friend. Some people, especially beginners, seem eager to
set up AdSense ads. Too eager, in fact. So much so that they set up ads
merely weeks after setting up their blogs, if they get approved, that
is. What most fail to understand is, a high traffic is the key to
AdSense. You can only benefit from these ads if you have a decent amount
of traffic flowing. Prematurely setting up ads may do more harm than
good. Not only will you generate little income, you existing traffic
will stall as well. Why? Well,think about why Wikipedia is the leading
source of information. It has no ads! Even if they were to start
advertising now, it wouldn't make much of a difference. But sites that
start anew, but incorporate ads from the very start lost their
credibility.
Secondly, earning online is a game of patience, where the impatient
often tend to lose. Rushing into things will make things messy. The
messier they are, the harder it is to extricate oneself from them. So
being patient might pay off. Besides patience, you need to have
determination, and the will power to work hard every day. And be ready
to accept what you are getting. You need to make sure that you have a
similar mind-set before setting up ads on your website.
Optimizing your AdSense Ads
The "Above-The-Fold" strategy
'Above-the-fold' refers to the visible part of a newspaper or magazine
that is lying folded on a shelf or a table. In other words, its the area
where the eyes first snap to. When a visitor lands on your page, he/she
first looks at the top, left side of your website. Normally, this is
where your page header and/or site navigation lies. If possible, use an
ad banner directly below your header. People need to see your ads if they are going to click on them.
Don't use any other major ad blocks in this region, though. Your site
should not look cluttered with ad banners right from the top. A banner
at the top and a smaller block in the sidebar is the maximum you should
use. If your site looks cluttered with ads, your bounce rate may
increase alarmingly, which should not be allowed.
A word about ad units
Opinion from various bloggers shows that the most popular ad blocks are;
330x250 for images, 336x280 for text ads, and 160x600 for side-bar
banners. Use these different ad block sizes for the best performance.
Ad placement
Aside from using ads in the above the fold region, you can place ads in
other key areas. For example, above your posts as on this very page.
Don't place ads in the middle of your content though. This is very
annoying, even to a blogger-sympathetic person like me :P.
Multiple ad units?
Also, use a reasonable number of ad blocks. Don't use too many ads
blocks. Google AdSense puts a limit on this number in the first place.
But that doesn't mean you have to cap that limit. Just don't use so many
ads that your website looks cluttered.
Colors - very important!
Most people over-look the importance of this simple point. Try out
different color schemes with your ads. Contrasting colors are generally
preferred. Some people try to fool their audience by using the same ad
colors as their blog theme, and putting the ads hidden between their
content. This does not fare well with the audience. Your ads must be
clearly visible. Don't try to mess with the ads though. Adding stuff
like borders won't make Google happy.
Follow the rules!
Google AdSense has some very strict rules and terms of services. Make
sure you read them and adhere to them. In case of any violation, your
account might get banned, which is one of Google's favorite things to
do. Don't give them any reason. Don't click on your own ads, don't
over-use ad blocks, don't use pop-up ads, etc.
Use images
People search for images almost as much as they search for text.
Therefore, it is highly likely that visitors would stumble upon your ads
through an image search. Upload high quality images to your log to
increase your traffic and generating more income.
Don't try to be smart :)
You might be smart,but Google is smarter. It isn't the leading analytics
provider without a reason. Using dynamic IPs and proxys to click on
your own ads can still land you in trouble. Asking your friends to click
daily won't do much good either. Google carefully monitors the
click-through rate to audience ratio from a particular country. So if
you are planning to out smart Google, forget it. You will most likely
end up in trouble.
And in the end...
...look at the picture below and learn something from it :)
It is true that the decisions you take in a business initially, decide the future of the entire set up. Talking about blogging specifically,
there are certain tips that you must know, understanding their
significance in boosting your blog’s popularity. It is obvious that once
you plan to be a blogger, you look forward to a huge traffic
following you along with a considerably great revenue been generated.
However, what makes your blog a hit is your attitude towards adopting
the basic requirements of this domain.
The Tips might differ person to person, but after researching for days
and days about what were the magic ingredients that professional
bloggers added in their blogs that are earning in Billions today, Here
is a list of 35 Must follow tips that you need to add in your blogging
career.
An
ideal length of a post is in between 700- 1500 words, depending on the
nature of post. Do not write lesser than 700, as Google penalize blogs
for that severely. The post can be as long as you wish to, but lengthy
posts make readers lose their interest in it.
Always
give an option on your blog to get subscribed via mails. People who are
busy to visit your blog daily, can subscribe for its RSS feeds and can
still stay connected.